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From guesswork to growth
01
Start
Start
For brands entering retail for the first time.
The retail landscape is complex and getting it wrong early is expensive. We help pre-revenue and early-stage brands build the foundations to enter the market with confidence. From understanding retail requirements to preparing your first retailer pitch, we make sure you're retail-ready before you walk through the door.
02
Build
Build
For brands with an established retail presence ready to scale.
For brands with an established retail presence ready to scale.You're ranging, you're selling, but you know there's more to unlock. We help brands build the strategy, tools, and retailer relationships to take it to the next level. Pitch decks, forecasts, category reviews, new channel planning. Everything you need to grow with purpose.
03
Activate
Activate
For brands that understand the importance of in-field execution.
Ranging means nothing if your product isn't on shelf, in the right position, and moving. We manage the in-store fundamentals that protect your investment: shelf position, stock rotation, promotional compliance, and retailer relationships at store level.
04
Support
Support
For brands that need help navigating the back end of retail.
Distributor onboarding, retailer paperwork, compliance requirements, new item forms. The operational side of retail is overwhelming, especially for lean teams. We handle the complexity so you can focus on building your brand.
What brands say about working with us
We have worked with 100s of clients acrosss the CPG landscape to improve sales and increase efficiencies at all points in the business journey.
Jimoto Foods
"A standout approach to work while maintaining a friendly and approachable demeanour. Always supportive and proactive with sales, and great at making new connections and accounts. Within a short time of working together, a solid foundation was built in our VIC distribution. Can't recommend highly enough."
Douglas
Director
Hotpot Queen
"Incredibly professional, responsive, and thoughtful. As a small founder-led brand, having someone who truly understands the challenges of growing a business made a big difference. Every collaboration was approached with transparency and a genuine willingness to find solutions that worked for both sides. That support helped us expand Hotpot Queen into the Australian market."
Jia Liao
CEO
Al Brown & Co
"Honest and upfront with a strong understanding of the grocery game. That keen insight and experience allowed us to develop effective strategies to drive growth in the Australian market. Together we secured ranging across 200+ Woolworths sites as well as a similar number of smaller format sites across both grocery and specialty. We place great emphasis on working with the right people and always felt there was a great fit."
General Manager,
CEO
Fix & Fogg
"A steady and professional approach with clear and consistent communication. Proactive in keeping our team updated on market developments with a strong understanding of the Australian grocery landscape across both the major supermarkets and the independent channel. Pragmatic, solutions-focused, responsive, reliable, and constructive when working through challenges."
Roman Jewell
CEO
Apostle
"Always easy to get hold of and genuinely excited about our brand. In 10 months of working together, our stockist list in Australia doubled. When we had an enquiry from a large retailer, we felt confident handing it over knowing it would be approached the right way and give us the best opportunity for a listing, which was achieved."
Lydia Harfield
Co-Owner & Director
Chamcham Sauce
"Genuine, honest, and great insight into strategies for future opportunities. We knew we were in capable hands, so we trusted the process to grow our brand. An understanding of both the big picture and the practical steps needed to turn opportunities into real growth."
Jake Park
Co-Owner
Apostle
"A pleasure to work with. From day one the focus was on getting to know our brand, supporting our ethos and style, and championing our products. We saw a great amount of growth in brand representation very quickly and couldn't be more grateful."
Mathew Watkins
Co-Owner
Spicetub
"About three years ago, when Spicetub wasn't ready for distribution yet, I was given an hour of generous time and advice. The feedback shared in that meeting stuck with me and genuinely shaped many of the decisions I made over the following years. That generosity with time, honest advice, and ability to build meaningful connections really makes a difference for small brands like mine."
Svenja
Director
Compass Group
"An approachable and responsive style. Incredibly attentive and genuinely invested in supporting the needs of the business. Nothing is ever too much trouble. A calm, solutions-focused approach with a willingness to go the extra mile. We've been able to collaborate effectively and deliver great outcomes together, creating real impact across our sites."
Jodie Clark
National Brand & Retail Manager
Morning Made
"Very personable and approachable, which made regular sales calls enjoyable. Gets on with the task at hand, reaching out only when it's urgent. A capable decision maker with a real dedication to understanding brands and knowing what's best for them. Together we grew into hundreds of distribution points across Australia within 16 months. Absolutely huge!"
Brad
Founder
